McGregor Claims He’ll “Take Over The Whiskey Market”

The McGregor v. Mayweather fight, like so many things today, polarized the masses. People wanted one or the other to win, defending their champion in online forums across the internet, or they were simply trying to stay as far away from the internet buzz-storm as possible. However, the shock came to the whiskey world when McGregor made a bold claim concerning our favorite spirit, Whiskey.

The Claim

McGregor showed up to the conference sporting his usual trendy suit, ready to talk about his 10 rounds in the ring with the now 50-0 Mayweather. However, one thing caught the eye of many-a-whiskey-lover across the nation. McGregor was holding an unknown bottle of whiskey. The press conference developed into more of a publicity stunt for his whiskey than it was for the actual fight. He took sips throughout the entire conference until he worked it into the spotlight, saying that his new brand “Notorious,” would be hitting markets “soon.”

Not surprising, many celebrities launch a line after receiving major publicity. However, the whiskey world raised a collective eyebrow when he stated: “I’m going to take over the Irish whiskey market.” A bold claim for sure, especially when there is, as of today, no actual information on the production of this brand. He will be trying to leverage his fame against dozens of time-tested and established brands.

He wasted no time after his claim to let the masses know how good it is. Taking a sip every few seconds, and at one point saying “Boy that whiskey tastes good. Oh, s–t, Notorious Irish Whiskey, Coming soon.”

Maybe it will be that good? Who knows? But, for now, with information sparse and heavy competition, it’s going to be an uphill fight for McGregor.

UFC fighter Conor McGregor took on undefeated boxer Floyd Mayweather in a boxing match. Though out of his element, he fought an impressive 10-round bout before the referees declared Mayweather the winner by TKO. McGregor landed a total of 111 punches on Mayweather, the second highest amount of hits received in a single match in the history of Mayweather’s career.

Forged Oak

Forged Oak

I will admit to you all, I am a tad partial to Orphan Barrel products. It was in the basement-level bar of a local brewery in a dark and crowded space that I tasted Orphan Barrel Barterhouse. This was my first taste of a “higher-end” (for me at the time anyway) bourbon. It was during my first successful hunt for a bottle with a close friend of mine that my love for bourbon really kicked-off. As such, I have successfully completed my mission to taste each of these Orphan Barrel products. So, without further delay, my review of Forged Oak.

Spirit Info:

  • Distillery: Orphan Barrel Distillery
  • Spirit: Kentucky Straight Bourbon Whiskey
  • Aged: 15 Years
  • Proof: 90.5
  • Purchase Price: $79.99

Nose: True to the name, you immediately get a strong oaken scent. So strong in fact, you have to search for others. If you do decide to look though, you’ll find vanilla bean, caramel, and molasses playing off the tail end.

Palate: Definitely a more intense flavor. The sip starts with a spicy kick of charred oak, dried berries, and fades into dried vanilla bean and maple. It’s a rather straightforward flavor that wood-punches your taste-buds.

Body: Bold. Just on the borderline of overpowering without crossing the threshold. That being said, the flavors aren’t incredibly complex.

Afterglow: Dried orange and floral honey surprisingly come out after you’re done with the sip. There is, of course, still a strong taste of charred oak that almost overshadow them.

Conclusion: If you like woody bourbons, this one is one for your cabinet. It isn’t the easiest to find, but worth a pick-up if you’re into that sort of thing. I will admit the price is a tad high for such an on-the-nose bourbon when it comes to flavor, but with a name like “Forged Oak” you more or less know what you’re getting yourself into when you pull out your wallet.

How to Mix a Horsecar

Today we show you step-by-step how to mix a Horsecar whiskey cocktail!

Savory with spicy, sweet, and fruity undertones, the Horsecar is a simple drink to impress. It’s a drink you can customize to your liking very easily to find your optimal cocktail!

Which Makers for When

Here at Whiskey Culture, we’re not all about rare whiskeys and bourbons. Sometimes we enjoy the simpler things in life, like a good pour of a well-established brand such as Maker’s Mark. That being said, many of these established brands are now coming out with a higher-end version of their product line as the demand for whiskey increases. Today, we’d like to hone-in on Maker’s and give you a short guide on which Maker’s to pick for which occasion. As always, Whiskey Culture is here to provide you with an honest, impartial guide to a product we’ve long enjoyed.

Maker’s Mark Original

Best for casual sipping over ice or mixing into a cocktail that still allows the whiskey flavor to come through strong. I’m sure most of you have had Maker’s Mark, and know the smooth, woody flavor you get at a budget price.

Maker’s Mark 46

Maker’s 46 is a smooth pour best enjoyed straight or over ice. It has more simple, straight-forward flavors that make for a nice sipping drink if you’re looking for something uncomplicated and easy to pick flavors from. We highly recommend it for new whiskey drinkers as it’s easy to smell and taste the flavors, giving you a good introduction on honing your inner critic.

Maker’s Cask Strength

We find the Maker’s Cask Strength is best enjoyed over ice (unless you’re experienced in cask strength whiskeys). It has the heat you’d expect behind the proof, but some ice and a few minutes to let it melt quickly mellows it. The cask strength is best enjoyed if you’re looking for a whiskey to challenge the palate, as there are many complex flavors that blossom from it. It is a good selection if you are looking for a more intense taste.

 

 

TGIF

Sometimes it’s the simple things, like a simple and solid pour with friends. From Whiskey Culture to you, happy Friday. Enjoy the weekend!

Amrut – Single Malt Peated

Amrut Single Malt Peated

My friend who owns Tampa local store Whiskey Willy’s called me over to sample some new products from the Amrut Distillery. I had no idea what I was getting myself into. They had a lot of products to sample. Anyways, the thing that had me interested was that it is a product distilled in India. When I think Whiskey, I think Kentucky, Ireland, Scotland, southern style sour mash, but I guess whiskey has fans worldwide. Rightfully so. I picked my personal favorite out of the batch to review today, their Single Malt Peated release.

Spirit Info:

  • Distillery: Amrut Distillery
  • Spirit: Single Malt Whiskey
  • Aged: Unmarked
  • Proof: 92
  • Purchase Price: $49.99

Nose: Clean fermented Scottish barley and smoked fruit dominate the nose. I didn’t get much of the peat in the scent.

Palate: It comes on strong and clean. I get that barley carrying through with a nice malted flavor, followed closely by the peat. There’s not much more. It’s one of the more uncomplicated whiskeys I have tried, but it is isn’t a bad thing.

Body: Light, refreshing, clean, and warm.

Afterglow: This is where the peat shines through mixed with the smoked fruit that was notably absent from the body.

Conclusion: This was definitely as interesting as I thought it would be. The word that I kept thinking while sampling it was “clean.” It’s a difficult thing to describe. It might be that heavy Scottish barley that makes it seem that way. For the price, it was definitely a bottle I would consider keeping in the back of my cabinet as a “you want to try something good but interesting” bottle when friends are over.

Grade: B

 

High West Bourye

High West Bourye

This is one of those whiskeys that I’d heard good hype about, but have never gotten around to trying. Our friends over at Repeal 18 were kind enough to give me a sample to run through the ‘ol washer. Honestly, I’m always skeptical about whiskeys with a lot of hype.

Spirit Info:

  • Distillery: High West Distillery
  • Spirit: Blended Straight Whiskey
  • Aged: Blend (minimum 9 years)
  • Proof: 92
  • Purchase Price: $69.99

Nose: Light and airy. Not at all what I expected for something medium amber colored. Strong scents of sweet corn and caramel. Hints of fresh wood shavings peaked through towards the end.

Palate: The same balanced, simple lightness found its way from the nose to the palate. I got orange peel, sweet corn, and fresh-cut wood came on strong and fade nicely. It was joined by a hint of caramel as it goes down.

Body: Light and simple with not a ton of heat.

Afterglow: The barrel flavor really begins to peak through here. Toasted corn husk & charred oak come through strong as well.

Conclusion: Honestly, it was a doggone good pour. It wasn’t exceptionally hot or charred. Good sweet-mash flavors come through and you get a lot straight-shot and pleasant flavors here. I thought that it wasn’t going to live up to its hype, but I was dead wrong. Completely worth the price.

Grade: A

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How American Barrel-Age Whiskey Was Discovered.

A brief story on how we made the discovery that turned whiskey from the clear “white dog” moonshine whiskey of yesteryear into the amber, barrel-aged whiskey we know and love today.

St. Augustine Florida Double Cask

St. Augustine Double Cask

So my sampling buddy and I went to our usual spot to pick up another “sipper” whiskey (sample being our word for cheap whiskey for when we’re already a few drinks deep). Instead, we found this whiskey local to our home state, and from a town I take my daughter to visit every couple of months.

Spirit Info:

  • Distillery: St. Augustine Distillery
  • Spirit: Double Cask “bourbon”
  • Aged: 16 – 28 month blend
  • Proof: 93.8
  • Purchase Price: $49.99

Nose: Strong oak scent, dried dates, earthy tones that fade into cinnamon and prune.

Palate: Mildly charred oak, dried leaves, caramel, dates, and cinnamon.

Body: Heavy bodied and hot in a gut-warming way.

Afterglow: Charcoal, charred oak, caramel, and toasted pine nuts.

Conclusion: I was rather impressed. It is definitely something I would sip on poured over a few cubes and left out to sit for a few minutes. The thing that pulled it down to the lower B range was the heat for a lower proof, and the price vs. what I felt I got out of it. Still a good buy worth trying.

Grade: B

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Whisky Tasting 101

If you’ve ever felt like you didn’t know where to begin your whiskey tasting endeavors, this video is for you. We go over the 4 most commonly used phrases when describing whiskey to other whiskey-lovers. Take your tastings to the next level.