McGregor Claims He’ll “Take Over The Whiskey Market”

The McGregor v. Mayweather fight, like so many things today, polarized the masses. People wanted one or the other to win, defending their champion in online forums across the internet, or they were simply trying to stay as far away from the internet buzz-storm as possible. However, the shock came to the whiskey world when McGregor made a bold claim concerning our favorite spirit, Whiskey.

The Claim

McGregor showed up to the conference sporting his usual trendy suit, ready to talk about his 10 rounds in the ring with the now 50-0 Mayweather. However, one thing caught the eye of many-a-whiskey-lover across the nation. McGregor was holding an unknown bottle of whiskey. The press conference developed into more of a publicity stunt for his whiskey than it was for the actual fight. He took sips throughout the entire conference until he worked it into the spotlight, saying that his new brand “Notorious,” would be hitting markets “soon.”

Not surprising, many celebrities launch a line after receiving major publicity. However, the whiskey world raised a collective eyebrow when he stated: “I’m going to take over the Irish whiskey market.” A bold claim for sure, especially when there is, as of today, no actual information on the production of this brand. He will be trying to leverage his fame against dozens of time-tested and established brands.

He wasted no time after his claim to let the masses know how good it is. Taking a sip every few seconds, and at one point saying “Boy that whiskey tastes good. Oh, s–t, Notorious Irish Whiskey, Coming soon.”

Maybe it will be that good? Who knows? But, for now, with information sparse and heavy competition, it’s going to be an uphill fight for McGregor.

UFC fighter Conor McGregor took on undefeated boxer Floyd Mayweather in a boxing match. Though out of his element, he fought an impressive 10-round bout before the referees declared Mayweather the winner by TKO. McGregor landed a total of 111 punches on Mayweather, the second highest amount of hits received in a single match in the history of Mayweather’s career.

How to Mix a Horsecar

Today we show you step-by-step how to mix a Horsecar whiskey cocktail!

Savory with spicy, sweet, and fruity undertones, the Horsecar is a simple drink to impress. It’s a drink you can customize to your liking very easily to find your optimal cocktail!

Which Makers for When

Here at Whiskey Culture, we’re not all about rare whiskeys and bourbons. Sometimes we enjoy the simpler things in life, like a good pour of a well-established brand such as Maker’s Mark. That being said, many of these established brands are now coming out with a higher-end version of their product line as the demand for whiskey increases. Today, we’d like to hone-in on Maker’s and give you a short guide on which Maker’s to pick for which occasion. As always, Whiskey Culture is here to provide you with an honest, impartial guide to a product we’ve long enjoyed.

Maker’s Mark Original

Best for casual sipping over ice or mixing into a cocktail that still allows the whiskey flavor to come through strong. I’m sure most of you have had Maker’s Mark, and know the smooth, woody flavor you get at a budget price.

Maker’s Mark 46

Maker’s 46 is a smooth pour best enjoyed straight or over ice. It has more simple, straight-forward flavors that make for a nice sipping drink if you’re looking for something uncomplicated and easy to pick flavors from. We highly recommend it for new whiskey drinkers as it’s easy to smell and taste the flavors, giving you a good introduction on honing your inner critic.

Maker’s Cask Strength

We find the Maker’s Cask Strength is best enjoyed over ice (unless you’re experienced in cask strength whiskeys). It has the heat you’d expect behind the proof, but some ice and a few minutes to let it melt quickly mellows it. The cask strength is best enjoyed if you’re looking for a whiskey to challenge the palate, as there are many complex flavors that blossom from it. It is a good selection if you are looking for a more intense taste.




Sometimes it’s the simple things, like a simple and solid pour with friends. From Whiskey Culture to you, happy Friday. Enjoy the weekend!

How American Barrel-Age Whiskey Was Discovered.

A brief story on how we made the discovery that turned whiskey from the clear “white dog” moonshine whiskey of yesteryear into the amber, barrel-aged whiskey we know and love today.

Whisky Tasting 101

If you’ve ever felt like you didn’t know where to begin your whiskey tasting endeavors, this video is for you. We go over the 4 most commonly used phrases when describing whiskey to other whiskey-lovers. Take your tastings to the next level.


Early “White Dog” Whiskey

When whiskey was first distilled in colonial America, it was stored in pots or jugs. It was clear and tasted heavily of alcohol and sweet corn without the wide variety of flavor variations we have today. This was called “white dog” whiskey. It wasn’t until later when whiskey started being traded with other countries that re-used barrels were used to store whiskey. That was when the techniques used to make the amber barrel-aged whiskey we know and love today was discovered.

Our Second Sponsor

We have another local sponsor! Whiskey Willy’s has graciously extended their hand in whiskey-based friendship.

They will be offering samples and special in-store promotions brought to you by Whiskey Willy’s and Whiskey Culture!

Happy 2018 from Whiskey Culture

Sometimes it’s not the price, the rarity, or the age, but who you share it with that matters. It’s the laughs, the memories, the shenanigans, and the friendships built that define the pour.

From Whiskey Culture to you, happy 2018.

Glencairn Glass

Many of you have most likely seen the beautiful outward bowing bell-shaped glass that many of us whiskey-lovers use to enjoy our beloved distillation. Well, that, my dear reader, is called a Glencairn glass. But, do you know why we use them?

The bell shape helps to trap the scent of the whiskey (which we refer to as the “nose”). Not only that, but the bell shape increases the surface area and helps contain the whiskey so that you can swish it around in the glass to help oxidize it.