One of the beautiful things about making whiskey is how elemental the process is.
The earth produces the grains, water is added, fire to cook the mash, then, after fermentation, the mash is heated and the alcohol vapors rise into the air before they are condensed back down and collected for aging.
The whole process relies heavily on the four elements. Remove one, and the whole process is irreparably damaged.
And so, with Earth Day fast approaching, we’d like to take a moment to highlight some brands that are making an effort to preserve the earth for future generations of farmers to continue producing the grains we’ve come to cherish.
Redwood Empire was inspired by John Muir, heralded as the “Father of National Parks.”
Muir was a fierce lover of nature and a staunch advocate for conservation efforts.
He went on adventures across the globe, climbing mountains and traversing countrysides in an effort to connect with and better understand the natural world he loved so much.
Writing over 300 articles and twelve books alongside giving countless public speeches urging those around him to take up the cause, he was a major player in the decision for countries to set aside public land for conservation so that future generations could enjoy nature’s beauty uninterrupted.
Each of Redwood Empire’s expressions are named after a redwood tree that you can actually go visit. They even take the liberty of placing the exact coordinates on the label.
However, their efforts aren’t limited to the purely cosmetic. They also take action.
For every bottle of their whiskey sold, they also plant a new redwood tree to help continue the legacy of the Redwood Forests and ensure there is new growth for centuries to come.
High West is a well-known brand embracing branding reminiscent of the western frontier.
However, what may not be known is their conservation efforts tied to the sale of their American Prairie Bourbon.
Their American Prairie bottle was created to help raise awareness of the American Prairie Reserve in northeastern Montana, an effort to create the largest wildlife and nature preserve in the lower 48 states.
When they are finished, the preserve will encompass more than 5,000 square miles, making it larger than Yellowstone, Yosemite, and Grand Teton National Parks combined.
They even shout out how you can do your part as well by visiting AmericanPrairie.com to learn more and donate directly to the cause.
Boone & Crocket Club
Boone and Crocket Club takes direct inspiration from the organization of the same name first instituted by Theadore Roosevelt in 1887. The organization is named after two American legends, Daniel Boone and Davy Crockett.
The organization was established to help preserve the depletion and destruction of natural resources and wildlife habitats.
You can thank the club for directly championing the creation of national forest programs and the formation of the National Forest Service which helps protect them, the U.S. Fish & Wildlife Service, the National Park Service, and many more conservation-driven efforts.
Boone & Crocket Club drives awareness and funds to preservation of nature, even including “conservation tags” on their bottles with which you can rack up points and see how much you’ve impacted their efforts.
Wyoming Whiskey is located in the heart of a nature-lover’s paradise.
The state is home to five national parks, dozens of mountain ranges, over 109 mountain ranges, and countless stretches of wilderness.
All of the ingredients that go into Wyoming Whiskey come from their surroundings.
From locally grown grains, to a limestone aquifer over a million years old at the Madison Formation, they focus on creating a product true to the state.
Wyoming Whiskey makes it known that they stand steadfast in their efforts to preserve the boundless nature that surrounds them.
Apart from their branding driving awareness, five dollars from every bottle they sell goes to support conservation efforts within the state of Wyoming.
Greg Sinadinos started his spirits journey writing a whiskey periodical for Fine Tobacco NYC Magazine. He began answering review requests under a social media page he named “Whiskey Culture,” which quickly merged with Greg’s passion for connecting with others and his interest in history.
Today, Greg travels the country not just looking for great whiskey, but also exploring the history and individuals that the whiskey community is founded upon. He has authored “Whiskey History From Around The World” and is the host of “The Rickhouse” web series.