About Whiskey Culture

Whiskey Culture is an exploration into the world of whiskey.

What started as a hobby evolved into a passion project, and from there became one of the top whiskey publications and content channels in the world.

We work every day to bring you fun and engaging new content, full of new ideas and insights. We focus on making our content both valuable and entertaining.

Thank you for being a part of the Whiskey Culture.

The Team

Greg Sinadinos

Greg Sinadinos

CEO & Chief Content Creator

Greg Sinadinos’ whiskey journey began one fateful night in 2013. His neighbor and friend in college turned 21 and they went out for a drink. There, he had a pour of whiskey that would change his life.

He began hunting for new pours of great whiskey and wrote about his thoughts on his personal social media channels. Soon, he was picked up to write some articles for NY Fine Wine & Tobacco Magazine.

After, he continued writing under the pseudonym "Whiskey Culture," where he would write about what he had learned and tried.

It was in 2019 that Whiskey Culture began transforming from a hobby into a true passion project. He went from 4,000 followers to over 100,000 in three short years and authored his book "Whiskey History From Around The World."

Now, he’s a full-time whiskey journalist traveling the world to write and create content about his passion for whiskey, its history, and the culture that surrounds it.

He is also the host of "The Whiskey Culture Podcast" and his web series "The Rickhouse."

Chris Payne

Chris Payne

Marketing & PR Manager

Chris and Greg met a few years ago in Tampa at their favorite liquor store, Whiskey Willy’s.

They became quick friends, sharing a love for whiskey and the whiskey community. Now, Chris manages our brand and influencer collaborations, store program, and event appearances.

He is a wealth of knowledge on whiskey and the whiskey community. If you‘re looking to collaborate with us, he’s the guy to talk to!